Loading...
  • trythiscolor.com is the user experience portfolio of Scot Copeland

    A passionate creative leader based in Dallas dedicated to building user-centric digital products, using continuous learning and inspiring collaboration to bring the right solutions to complex business problems, and adding a little color along the way.

My Beliefs


Continuous Learning

The best products are defined and designed by continuously interacting with the people who use them.

Collaboration

Communication across teams, organizations, and customers are essential to building the best products.

Know How to Code

Designers who understand code make better products, and build better rapport with developers.

Make it Fun

Magic happens when designers sweat the small stuff, especially when it’s unexpected.

I believe successful solutions are built on a process that follows this path:

Research

You can dive right into designing a solution without research. It’s easy. But a solution without research is sure to be missing something... well, everything.

Plan

Based on the insights gathered from thoughtful research, a plan can be constructed. The plan will change as it always does, but starting with a plan based on research sets up the best outcome.

Design/Build

Early in a product’s life, sketches may be all that’s required to help test an idea. The design should be clear enough at each stage to appropriately prove the effectiveness of the solution. Early stage should be rough, late stage should be polished.

Evaluate

As soon as possible, prototypes should be tested with real users inside and outside the organization. They help uncover the need for further research, planning, iteration on design, and re-evaluation. And on and on the project goes.

Work


Here's a curated group of some recent projects I've been involved with:

Thoughts on Design


Staying current with trends is important to me. Sometimes I write about it, sometimes I share others' hard work.