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Dealertrack Craigslist Listing Tool Redesign

Unifying the tool with existing brand standards

Challenge

Our company needed a tool to allow quick large-scale vehicle posting on Craigslist. The existing tool was difficult to navigate for new users, and didn’t match existing branding guidelines.

Approach

I led the project to overhaul the IA and UX, and improve the visual design to increase engagement of the tool, and ease novice users into advanced usage. I drew on the newly completed company approved design pattern library and UI kit for guidance.

Impact

After improving the design, the usage of the tool increased dramatically, and lowered calls to customer support.

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