Our company needed a tool to allow quick large-scale vehicle posting on Craigslist. The existing tool was difficult to navigate for new users, and didn’t match existing branding guidelines.
I led the project to overhaul the IA and UX, and improve the visual design to increase engagement of the tool, and ease novice users into advanced usage. I drew on the newly completed company approved design pattern library and UI kit for guidance.
After improving the design, the usage of the tool increased dramatically, and lowered calls to customer support.
View Another Project
Want More Color?
Sign up for my infrequent emails on ux, design, and color.
Enter Your Email Address